The oral care sector is changing fast. People are thinking more about their teeth and gums as part of their wider wellbeing, not just day-to-day hygiene. As a result, shoppers are becoming more selective and want products they can genuinely trust.
Independent reassurance has become one of the strongest influences on purchasing decisions. Our research shows four-in-five (80%) would look for the Oral Health Foundation’s ‘Approved’ logo before purchasing an oral hygiene product. This means trust in a product now depends on much more than what a brand says – people want confirmation from a respected dental organisation.
The same research shows that accreditation matters across many parts of daily life. When asked what types of products they are most likely to look for independent approval on:
28% chose healthcare products first.
22% selected food and drink items.
20% selected electrical goods.
This illustrates a broader shift: consumers increasingly expect… Source by Oral Health Foundation Read More
