Once a product has been accredited, the manufacturer is granted a licence to use the Oral Health Foundation approval logo on packaging and in marketing materials. The logo is a trusted symbol for consumers, so it is important that it is always used correctly and in line with our guidelines.
What the licence allows
Manufacturers may display the logo on:
Product packaging and outer cartons.
Point-of-sale materials and in-store displays.
Advertising (print, digital, broadcast and outdoor).
Websites, social media and e-commerce listings.
Trade and promotional materials.
Logo usage guidelines
To protect the clarity and integrity of the scheme, all use of the logo must follow our official style guidelines. These cover:
Size and visibility.
Logo colour options.
Placement and spacing.
Backgrounds and contrast.
Minimum reproduction standards.
Products must not imply, through wording or design, that:
Accreditation applies to anything other than the approved product.
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