No. We do not carry out laboratory testing on products.
Instead, we ask for four samples so our independent expert panel can review the claims being made. The panel checks that these claims are supported by evidence and match the explanation provided by the brand owner.
As part of the application, brands must explain why each claim is being made and support this with reliable evidence. This can include published research, clinical studies or consumer research.
If the panel feels the evidence is not sufficient, or the claims require it, they may ask for additional testing to be carried out before accreditation can be granted. Source by Oral Health Foundation Read More
